Augmented reality Games and commencement in the grown entertainment: Intro of HelloStar Media.

Sayantan Chatterjee
3 min readApr 13, 2020

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Augmented reality is the integration of game visual and audio content with a user environment in real-time, unlike virtual reality which creates completely an artificial environment. Augmented reality in the gaming industry uses the existing environment and creates a playing field within it. Unlike virtual reality gaming, which often requires a separate room or confined area to create an immersive environment, AR games are typically played on devices like smartphones, tablets and portable gaming systems. There are so many games used as an example, Bricks cape, Egg, Inc., Ghostbusters World, Harry Potter: Wizards Unite, Ingress Prime, and many more.

But not only games, but AR is active in many other fields also. Like medical science, entertainment and others, during the time of lockdown the tool which supports AR is now used dramatically, even the military using this tool too to observe the enemy movement. In medical science to observe coronavirus end where it exists. As you know more than 100k dies till now during coronavirus it is really tough to cure somebody and find out the corona patient from society. Augmented reality helps the doctors and nurses in the whole process. Even there are some apps which help to clear doubts of the students who are now lockdown at home. The online class is another example of Augmented Reality. The technology helps to understand the structure of different biological matter like the coronaviruses DNA and how it works. The importance is also in psychology, how people behave at home when they are locked down for so many days. Entertainment is only the way how they can clean the mind.

AR is not only about the professional line, but it is a real way of entertainment also. You can see real hot stars closer to you using AR technology. It is a 3D glass where you can see the favourite stars coming to you. But HelloStar is something different. It is a Russian organization who comes to India in 2020. It provides an application that helps influencers to reach their fans by sending personalized video messages. The organization HelloStar is a medium between common people and their dream influencer. Whereas virtual reality replaces what people see and experience, augmented reality actually adds to it. Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. As a person sees their favourite celebrity on the screen of Television or internet device it is virtual reality. When the celebrity sends a personalized message or tags the fan somewhere it becomes an augmented reality.

The HelloStar team believes that there is a bigger untapped opportunity in India for the shout-out process, considering the craze around celebrities and influencer in India. The main objective behind starting up HelloStar is to shelter influencers in our business. Consuming the time, we want to spawn multiple revenue streams for them. Each influencer or celebrity who is listed on the HelloStar platform will get a satisfying rate. The user can click on their favourite celebrity and make a payment. He or she receives a shoutout within the next seven days. Any Bollywood celebrities who are used to be very close to his or her fans and care for their fans can join us. HelloStar invites all. The influencers who stands on the platform made by their fans can easily make another source of money income. There are many content creators in local parts of India. Many of them got the golden play button from Youtube also. They feed on millions of Indian subscribers. The most interesting part is that the teenage and youngster public doesn’t miss any of their videos. The educated young population loves virtual reality. Most of them wait for their beloved show to come in a different way with different content.

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Sayantan Chatterjee

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.