Augmented Reality Marketing and Shout Out Production by HelloStar Media.

Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices. AR or augmented reality is one of the emerging technologies, to have a strong impact on social media apps in recent years. The technology is gradually gaining popularity as the virtual elements brought into the real world provides an immersive experience to the user. There is influencer marketing also which leads to a huge space of AR. HelloStar is a new media that redefine shout out process and Augmented Reality. The organization HelloStar is a medium between common people and their dream influencer. Whereas virtual reality replaces what people see and experience, augmented reality actually adds to it. Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. As a person see their favourite celebrity on the screen of Television or internet device it is virtual reality. When the celebrity sends a personalized message or tags the fan somewhere it becomes an augmented reality.

Due to its distinct feature of real-time interaction between the physical and digital world, AR is gaining popularity on a daily basis. Augmented reality enabled marketing generates interactive user experience for products, services, and brands. It is 10x more effective than traditional marketing techniques. Augmented reality displays superimpose information in your field of view and can take you into a new world where the real and virtual worlds are tightly coupled. It is not just limited to desktop or mobile devices. As mentioned, Google Glass, a wearable computer with an optical head-mounted display, is a perfect example. A simple augmented reality use case is: a user captures the image of a real-world object, and the underlying platform detects a marker, which triggers it to add a virtual object on top of the real-world image and displays on your camera screen. Apart from a few AR specific apps, an ideal example of an augmented reality app is the popular social media platform, Snapchat. The app offers camera masking filters that allow users to augment their reality while having fun. Moreover, AR applications are expanding throughout industries such as healthcare, medicine, astronomy, education, and businesses like wildfire in 2020.

Over the past decade, we’ve seen a number of Augmented Reality and Virtual Reality ventures fading away sooner than expected. However, these brave ventures have paved the way forward for others in the industry. The era of Augmented Reality in advertising and marketing began with the advancements in technological infrastructure. Companies continue to adapt the Augmented Reality technology and push forward to provide a vivid experience of their products and services to the end-consumer. The shift towards eCommerce proves to be a more natural shift in technological advancement as it integrates both the web development and visual stimuli in advertising. This also means that this is not just a marketing gimmick but also a psychological tactic to subliminally remove the barrier of fantasy in the mind of a buyer. Thus, the probability of a successful product purchase or the likelihood of achieving an eCommerce website goal improves drastically when a potential buyer interacts with the product and begins to personalize it. VR applications have also been excelling in the same AR targeted industries. The difference here is that VR will most often be used with products where the experience can only be derived using a specific and custom environment. Adaptations and minor variations in the required environment can hamper the overall VR experience. This gives reason to believe that AR has the potential to dominate the territory of eCommerce as it makes access to perceiving the product easier.

AR is also beginning to have an impact in business contexts, as a wider range of enterprises pilot and adopt AR capabilities. At HelloStar we believe that AR application should be used in common people also. Just a message in a postcard or a greeting can be used in the old days. Now in the era of the digital platform, someone can send the message in Instagram or other social media platforms. More or less we all use these social media platforms. If a celebrity sends these messages via the internet that become a special matter for us. A virtual reality where you see only their act or sample of talents. But in Augmented reality, you can check for personalized messages and the influencer can make money by that. Augmented reality (AR) and virtual reality (VR) are often talked about in the same breath ­– and that can make sense for, say, measuring the market for these related capabilities. AR lets the user experience the real world, which has been digitally augmented or enhanced in some way. VR, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. It means that you can see them but not that personalized. HelloStar is a medium of shout out or you can say sending personalized video messages.

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.