Communication development story by Social Media and HelloStar.
Social media changed the way of communication a lot. We talk over phones in the previous era. Now we type our messages in WhatsApp. And then comes video call. No matter how far you are but you can talk over the phones. Now you can see your dear ones chatting with you in a video call. This is what calls technology. It is a business all the way. Mark takes a profit as much as he wants. The owner of Facebook, Instagram and WhatsApp do not know what he will do with all this money. These social media platforms are now a place of advertisements also. There is a new platform for social media influencers. HelloStar Media. People can send personalized video messages and earn money. This process is called shout out. HelloStar even had a jeddai keyboard also. This keyboard allows you to send stickers and modified cartoon icons to your friends.
Yet in a world where the average daily time on social networking sites has increased to 136 munites, are the devices in our hands threatening traditional, face-to-face interactions? In addition to the issues of rising anxiety, media addiction and deteriorating self-esteem, social media sites prioritise a form of communication that humans are not naturally inclined to adopt. Prior to the rise of social media, communicating with people who were not in the immediate vicinity was incredibly limited, but now we are able to chat to people on the other side of the world at the mere click of a finger. It’s easy to forget that there’s a virtual barrier between us and the person we’re talking to: a barrier that perhaps obstructs our ability to talk directly with that person. The non-verbal ways we can communicate face-to-face, such as the use of hand gestures and facial expressions, are missing in online conversations, and often this can result in misunderstandings, perhaps making online communication more open to ambiguities and misinterpretations.
Arguably, people have become so conditioned to communicating via a screen that the traditional person-to-person contact has become social anxiety that many shy away from. It is undeniable that communicating personally with people allows us to develop deeper, more meaningful connections, yet as our digital profiles evolve, our ability to form personable connections becomes more difficult. One survey has shown that 74% of millennials talk to others online more than in person, highlighting how enormously society has changed since the rise of social media. FOMO — “fear of missing out” — has become so intense that people would rather pause the dinner-table conversation to refresh their Facebook feed or snap a picture of their food for their Instagram story. Verbal communication isn’t the only thing at risk of decline: students’ literacy skills have been increasingly compromised by abbreviations and poor grammar. Social media does not only affect our ability to listen and engage with others but also our ability to effectively communicate on paper.
The organization HelloStar is a medium between common people and their dream influencer. Whereas virtual reality replaces what people see and experience, augmented reality actually adds to it. Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. As a person see their favourite celebrity on the screen of Television or internet device it is virtual reality. When the celebrity sends a personalized message or tags the fan somewhere it becomes an augmented reality.
The HelloStar team believes that there is a bigger untapped opportunity in India for the shout-out process, considering the craze around celebrities and influencer in India. The main objective behind starting up HelloStar is to shelter influencers in our business. Consuming the time, we want to spawn multiple revenue streams for them. Each influencer or celebrity who is listed on the HelloStar platform will get a satisfying rate. The user can click on their favourite celebrity and make a payment. he or she receives a shoutout within the next seven days.
Social media platforms like Facebook and Twitter have manifested the need to constantly broadcast our lives on the internet. Twitter is most famous for this after becoming known for celebrities sharing what they ate that day or if they were tweeting from the bathroom. After this oversharing trend faded, social media became a bit more tolerable for the average user. From then on, nobody could avoid Aunt Vicky’s vacation photos or Kim Kardashian’s famous behind “breaking the internet“. The need to share and be shared has grown immensely. Fast forward to today’s most used social media apps, and you will discover the type of sharing we do today is much different. In basic communication, humans transmit information and receive instant feedback.
The integration of texting, messaging and emailing, however, has enabled senders and receivers to sit and dwell before responding. Instagram Stories and Snapchat have changed the game by making messages and content available to view for only 24 hours. In order to remember what was said, or seen, and reply appropriately, the user must reply as soon as they’ve opened it. In effect, these temporary messages take away the ability to dwell and create a more real-time form of communication. Social media has created a way for people to constantly update and share content with their friends with little effort. Whether it is posted forever on a timeline or a couple of seconds in a Snap, a picture is worth a thousand words and social media has created the perfect medium to share these visual stories with friends.