Digital India Platform, Augmented Reality and HelloStar Video Shout Out Process.

Sayantan Chatterjee
4 min readJun 12, 2020

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India is now a developed country. We now have nuclear submarine updated ammunitions and even very powerful explosives. Nobody can tell that India is not grown. There are tons of crops in the field, grains that we took in our lunch are sufficient. One this is not easy that is to implements technology to the farmers. They are illiterate. But now the situation is changing. The current government is trying to educate the nation and implement digital technology. Augmented reality technology is one of them. India is not behind time. So many new Indian organizations are working on AR technology. HelloStar Media is one of the best in it. HelloStar India is India’s first AR-Powered Influencer Messages Marketplace. At its core, the vision of HelloStar is to bring Indian Influencers closer to their fans with the integration of Augmented Reality. The Organization believes that the Indian ‘generation z’ population will help the influencers to grow in a significant way. With the help of augmented reality, the shout out process will mesmerize youngsters of India. An Influencer listed on HelloStar’s website can monetize their fame by recording short messages for their fans.

India has talents. In youtube and other social media platforms, it has been shown. We have so many new generation stars and influencers who made exciting contents and growing the flow of trends. Let’s talk about another point. The shout-out process. Actually shout out is a process of tagging someone by your post. In twitter, if I post some videos or photos and tag it to someone then it will be a shout out. However, most of the celebs do it. The new generation celebs who are more popular in social media than in silver screen can easily make shout out with their followers. Not only in twitter they are popular in different social media like Instagram and Facebook also. They promote brands and make money. These stars have their own style of fashion which they discovered and created. Now a day it is easy to be a star in social media. A trendy content creator can be a star in this scenario. In youtube, there are some people who give movie review and new ideas. Some of them got a golden play button. They take money from youtube and the brand they promote. Yes, it is true that they earn like silver screen celebs. It is also very nice for society as well.

AR is also beginning to have an impact in business contexts, as a wider range of enterprises pilot and adopt AR capabilities. At HelloStar we believe that AR application should be used in common people also. Just a message in a postcard or a greeting can be used in the old days. Now in the era of the digital platform, someone can send the message in Instagram or other social media platforms. More or less we all use these social media platforms. If a celebrity sends these messages via the internet that become a special matter for us. A virtual reality where you see only their act or sample of talents. But in Augmented reality, you can check for personalized messages and the influencer can make money by that. Augmented reality (AR) and virtual reality (VR) are often talked about in the same breath ­– and that can make sense for, say, measuring the market for these related capabilities. AR lets the user experience the real world, which has been digitally augmented or enhanced in some way. VR, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. It means that you can see them but not that personalized.

The HelloStar team believes that there is a bigger untapped opportunity in India for the shout-out process, considering the craze around celebrities and influencer in India. The main objective behind starting up HelloStar is to shelter influencers in our business. Consuming the time, we want to spawn multiple revenue streams for them. Each influencer or celebrity who is listed on the HelloStar platform will get a satisfying rate. The user can click on their favourite celebrity and make a payment. he or she receives a shoutout within the next seven days. Any Bollywood celebrity who is used to be very close to his or her fans and care for their fans can join us. HelloStar Invites all. The influencers who stands on the platform made by their fans can easily make another source of money income. There are many content creators in local parts of India. Many of them got the golden play button from Youtube also. They feed on millions of Indian subscribers. The most interesting part is that the teenage and youngster public doesn’t miss any of their videos. The educated young population loves virtual reality. Most of them wait for their beloved show to come in a different way with different content.

HelloStar is an organization who helps to promote and send personalized video messages to the common people from celebrities. This is also a shout out process. It is just started yet. Any social media influencer and self-made star can be a part of this program to monetize them. This is an Augmented Reality powered social media shout out platform. In this huge galaxy of social media, there are currently so many influencers creating trendy contents with their talents and love. People like the way they deal with celebrities. It is good for them that they can reduce the distance with the stars. The stars are feed on it. In this particular protocol, new stars will born too. Social media video shout-out is nothing but tagging a person by his or her id while posting a video. This video can be relevant to anything. It may be social, socio-political, or maybe regarding greetings messages. There are so many celebrities doing this now a day from Hollywood to Bollywood. Not only the big names even the nano influencers are doing this too to monetize themselves. The new Media came to market is HelloStar Media. It is a new platform for a shout-out. Influencers can send messages via HelloStar to their fans and requesters to monetize themselves. HelloStar India is India’s first AR-Powered Influencer Messages Marketplace.

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Sayantan Chatterjee
Sayantan Chatterjee

Written by Sayantan Chatterjee

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.

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