HelloStar Shout Out & Augmented Reality

Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. Essentially, AR is a technology that lays computer-generated images over a user’s view of the real world. These images typically take shape as 3D models, videos and information. AR is a new strategy adopted by many companies wishing to combine elements of print and online advertising whilst offering an interactive experience. For example, Zappar is an AR company that creates content for brand advertising. Consumers can download the Zappar app for free and point a smartphone at a traditional flyer and then a 3D character or scene will appear, or extra information about the product, or links back to the brand website.

In India, the huge population of 1.4 billion is very attractive for any business, and if it is about entertainment then it is very easy to reach all the milestones. The crowd likes to cheer the celebrities very much. Bollywood and other film industries are live on it. So the idea of bringing the stars close to the ground is definitely very promising in this country. Every famous person knows that to keep the fame is not easy without the fans. So, to keep the fans and love with them the popular personalities will grab the opportunity of HelloStar. Through the amazing team in India, HelloStar has all the tools to bring this service and the experience to the Indian market.

HelloStar originally started up in Russia late in 2019 with a vision to go global. After they received an amazing response to the product, they decided to scale up and expand into different countries. Currently, the ‘make in India’ program will definitely allow us to grow in a rocket flow in India. The new generation of kids and tech adults have a shining talent with them. They are fashionable, stylish, good singers, and got many other talents inside them. India happened to be one of the most promising markets for anything dealing with Influencers because of the massive boom of internet resulting in a massive increase of Indian Social Media Influencers.

Augmented Reality lets the user experience the real world, which has been digitally augmented or enhanced in HelloStar Application. Virtual Reality, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. VR devices shut out the physical world completely. In other words, HelloStar AR allows influencers to enhance the current environment or situation by enriching the audience’s perception through digitally enhanced stimulus. This is a huge distinction from VR which, although it immerses the viewer in a simulated environment, does not give the perception of the real world shifting. Influencers can reach audiences through HelloStar by sending personalized video messages and getting closer to them.

AR is also beginning to have an impact in business contexts, as a wider range of enterprises pilot and adopt AR capabilities. At HelloStar we believe that AR application should be used in common people also. Just a message in a postcard or a greeting can be used in the old days. Now in the era of the digital platform, someone can send the message in Instagram or other social media platforms. More or less we all use these social media platforms. If a celebrity sends these messages via the internet that become a special matter for us. A virtual reality where you see only their act or sample of talents. But in Augmented reality, you can check for personalized messages and the influencer can make money by that. Augmented reality (AR) and virtual reality (VR) are often talked about in the same breath ­– and that can make sense for, say, measuring the market for these related capabilities. AR lets the user experience the real world, which has been digitally augmented or enhanced in some way. VR, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. It means that you can see them but not that personalized.

How this is overlaid depends on the nature of the experience — and the hardware you’re looking at the experience on. The simplest way is using your phone — where what you see through the camera has digital elements added to it. The best-known example of this is Pokemon Go — but it has also been used to guide people around places, with virtual signposts added giving directions, or in art galleries to bring up information on artworks as you look at them ‘through your phone’.

Discovering what AR is and how it works is helpful, but what’s important is how AR can affect and better industries and professions. Research into what fields AR is currently being used in revealed that the opportunities are endless, but regular integration hasn’t yet moved far from marketing. In a recent development, Apple released its own ARKit in iOS 11 (in beta at the moment), which makes it easier for developers to offer AR capabilities in their apps without having to develop the AR system, but it’s only available on expensive Apple products. If you want to know about Apple’s AR developments, read this latest rumours roundup on our sister site Macworld UK.

Another major AR player is Google and its core technology Project Tango. Google’s Project Tango (AR) and Daydream (VR) offerings are available with the ASUS ZenFone AR, a smartphone available to pre-order in the UK, with a release date at the end of this month.

This may not seem exciting on face value, but it’s a sign of how AR and VR can be accessed by more of the public, rather than just whoever can afford expensive headsets. Although the smartphone itself isn’t cheap (or a particularly well-known brand in the UK) it means that a world of AR and VR entertainment can be made available at your fingertips. Essentially Project Tango is a set of sensors and computer vision software developed by Google for AR experiences. So much like the functions of other AR apps, the Zenfone AR tracks motion, memorises the physical surroundings and can use that technology to create an interactive world attached to your reality. But the phone is also Google Daydream compatible. This is Google’s latest mobile VR viewer headset — a step up from Google Cardboard. Using the Asus Zenfone AR, you can experience a range of Daydream apps and games such as Netflix VR.