HelloStar Shout Out Platform and Celebrity Influencers Who Can Send Personalized Video Messages.

Sayantan Chatterjee
4 min readJun 25, 2020

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HelloStar shout out video and personalized messages from celebrities

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote. Influencers who have a good number of followers can come to shout out platform also. They can send personalized video messages and greetings like happy birthday and good wishes too. HelloStar Media is the new platform to send personalized video messages and stars can monetize themselves by it.

The early web forums and bulletin board sites of the 1990s and early 2000s allowed people to publicly post and reply to messages from other users, paving the way for the development of niche virtual communities and some of the first instances of digital influence as we understand the term today. Some users who frequented these forums — which were usually organized around a particular hyperspecific topic of interest — would become proto-influencers themselves after earning a reputation as an authentic source of quality recommendations and valuable expertise among their posting peers. Hiking enthusiasts who visited the online forums of Backpacker magazine and GORP.com in the late ’90s found themselves impressed by the boards’ camaraderie and the depth of their users’ expertise on subjects from gear to food to trail locations. That’s according to a 1999 Wall Street Journal report on the then-surprising trend of nature lovers — who apparently were not viewed as the type of people who would normally use the World Wide Web — “overcoming initial scepticism about the medium and increasingly turning to the Internet for information on travel, treks and equipment.”

You can separate different types of influencers in multiple ways. Some of the most common methods are by follower numbers, by types of content, and by the level of influence. You can also group influencers by the niche in which they operate. This means that influencers who may appear in a low category by one measure may seem more influential when looked at in another way. For example, many mega-influencers are also celebrities. Yet both these groups often have a less real influence on their audience because they lack expertise in a dedicated narrow niche. Some micro and even nano-influencers can have a tremendous impact on followers in their specialist niche. They may be of significant benefit to a firm selling a product targeting that sector.

Mega influencers are the people with a vast number of followers on their social networks. Although there are no fixed rules on the boundaries between the different types of followers, a common view is that mega-influencers have more than 1 million followers on at least one social platform. Many mega-influencers are celebrities who have gained their fame offline — movie stars, sportspeople, musicians, and even reality television stars. Some mega-influencers have gained their vast followings through their online and social activities, however.

Only major brands should approach mega-influencers for influencer marketing, however. Their services will be costly, up to $1 million per post, and they will most likely be extremely fussy about with whom they choose to partner. In virtually every case, mega-influencers will have agents working on their behalf to make any marketing deals.

Influencers have a new platform now a day that is Shout Out. HelloStar Media helps people to get closer to their celebrities via Augmented Reality. Shout out is nothing but tagging a person in his or her post on social media. Celebrities can send personalized video messages and greetings via shout out. The organization HelloStar is a medium between common people and their dream influencer. Whereas virtual reality replaces what people see and experience, augmented reality actually adds to it. Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. As a person sees their favourite celebrity on the screen of Television or internet device it is virtual reality. When the celebrity sends a personalized message or tags the fan somewhere it becomes an augmented reality.

Any influencer with a loyal following can enrol to be a ‘Star’ on HelloStar. After they are listed, their fans can book a personalized message from the influencer and would have to pay an amount the influencer has set up and the request gets placed. The celebrities who act as influencers will definitely come to the show. Stars are incomplete without fans and the fans that devote to their stars will definitely need to come closer which is our target. Personalized video messages and greeting messages regarding birthday treat or any other occasion, maybe a congratulation for the anniversary, will definitely be provided to the fans and requesters. On receiving the order, the influencer has a 7-day period to record and upload the message on the Influencer portal of HelloStar, and on fulfilment would receive their amount minus a commission. HelloStar plans to help influencers monetize their fame by giving them a platform to connect and generate stable revenue from it.

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Sayantan Chatterjee
Sayantan Chatterjee

Written by Sayantan Chatterjee

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.

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