HelloStar Shoutout Edutainment and Micro-Influencers in India.
At HelloStar Media Micro-Influencers are given value than any other channels. HelloStar Media is a platform where influencers or stars come closer to the common people. Influencers will provide education with the help of shoutout process. Shoutout is the term of tagging someone is a social media post like Instagram or others. But here the celebrities will send a personalized video message and monetize themselves. Anybody can enrol themselves as a star if he or she is capable to provide valuable edutainment to the people.
Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. They could be a food blogger, traveller, a local fashionista, or a fitness guru — just to name a few. These smaller, more focused niche experts connect on a deeper level with their audiences and generate greater engagement. In fact, influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease. Staying within those 1,000 to 100,000 followers proves to be the sweet spot. It just makes sense — a smaller audience means much more hands-on, personal interaction and we all know that’s marketing gold these days. With a smaller number of followers, micro-influencers followings tend to see themselves as peers of the influencer rather than fans — and 84% of consumers say they trust recommendations from peers over advertising. Businesses may wonder: If I’m a brand, why are micro-influencers more powerful than say, getting a Ryan Reynolds to do something for me?
As we mentioned, engagement with users from micro-influencers is a huge benefit to working with them. (Plus, as a user, it’s just a better experience!) Compared to celebrity influencer accounts, micro-influencers are able to interact with their audience more frequently via likes and follows, and respond to questions/comments in a quicker manner. Higher interaction amongst the influencer and the audience means that a connection is established quickly and chances are the influencer is also more relatable than a celebrity. Your micro-influencer is more likely to talk through common pains their audience feels in relation to your product and “get real” with them, whereas a celebrity influencer is likely being paid big dollars to do the same. Higher engagement rates with these micro-influencers mean they’re actively being an advocate for your brand, not simply posting something and letting it disappear into their feeds.
That exposure can ultimately help you not only get eyes on your business but can help with the sale of your product. This means your dollar (and limited dollars at that) can go much farther connecting with a micro-influencer. Going with a celebrity influencer or endorser can cost you hundreds of thousands, just for one post. So, unless you are a huge brand, that just may not be realistic or worthwhile. A micro-influencer is much more affordable. It all depends on the number of followers and engagement, but on average, the rates hover around $1,000 per post for those with 100,000 followers. Because you’ll likely have more budgets working with micro-influencers, consider working with more than one to cast a wider net and reach your different personas where they are. For example, when you’re going to choose a restaurant to go to that you haven’t been to before, if you’re like me, you check out Yelp or Google reviews to see what people think (if you haven’t asked your friends already). In the business world, if you’re a company looking for a solution for a problem you’re facing, you’re going to first reach out to people you know and see if they have any recommendations of people to reach out to.
If you’re doing research on your own, chances are you are asking for references, case studies or checking reviews of their service online. At the end of the day, we want to know the opinions of others. In fact, I even find myself at the store looking at products and jumping online real quick to see reviews before I purchase it (even if it isn’t that big of a monetary commitment). Other people’s opinions really do hold value when someone is making a purchasing decision. Unlike most major celebrities, with micro-influencers, you’re often able to tap into very specific, niche markets. Micro-influencers come in all shapes and sizes. Each of them has a specific area of expertise, style, brand, and appeal to a particular kind of audience. Consider your buyer personas, just as you would for content you’re creating. What kind of people would your audience be following? What would resonate with them and prompt them to buy your product? Typically these micro-influencers have a tribe surrounding them that align closely with their interests. The only way to be most successful with micro-influencer marketing is if you find someone who is catering to your specific target audience. Otherwise, you’re wasting money on audiences that will never buy.