HelloStar the educational entertainment space.

Sayantan Chatterjee
3 min readJul 8, 2020

Entertainment-Education (EE) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. It is defined by a set of techniques and methodologies which all aim to use various levels of mass media to communicate social and behaviour change. Educational Entertainment (Edutainment) is a form of entertainment designed to educate as well as to amuse. The goal of edutainment is to make learning enjoyable and fun. Movies and TV shows with entertaining characters who teach viewers. It is a new era where people make fun with the learning process. Years ago people and young stars that used to go to school and college were getting stressed with the learning process but now they will learn from entertainment. HelloStar brings new edutainment from influencers. People will learn from influencers who give advice.

Now a day the young stars go for the shout out videos and other influencer’s videos but actually this is not that helpful for their learning or as a whole they didn’t learn anything from their entertainment. Mostly the students who are going forward to make their career are wasting their time on the internet. What if entertainment brings education in a new way! Housewives learn cooking from youtube to entertain their family members. By HelloStar they can ask for unique cooking tips and tricks from reputed cooking influencers. Even in depression, people find someone who can give them relief from stress. They will ask someone for a shout out and the influencers may use some philosophical tricks to take them out from depression. The main thing is not to entertain only education and learning is parallel important.

The Organization HelloStar invites stars too who can edutain the people. Different person needs different values and entertainment. HelloStar Shout out process will help everyone who needs entertainment in a learning process. Just like a plus-size person needs yoga instruction from an expert. The influencer will send instruction via a short video and monetize herself. Same like a mother of young student can teach her kid. The guardian will ask for a shout out from her kid’s teacher and the teacher will send a video of solutions. This way the learning process gets a promotion of entertainment. 90% of people waste their time behind entertainment but when it comes to edutainment then the time is being utilized properly.

This is a new era of augmented reality. AR is also beginning to have an impact in business contexts, as a wider range of enterprises pilot and adopt AR capabilities. At HelloStar believes that AR application should be used in common people also. Just a message in a postcard or a greeting can be used in the old days. Now in the era of the digital platform, someone can send the message in Instagram or other social media platforms. More or less we all use these social media platforms. If a celebrity sends these messages via the internet that become a special matter. When a teacher or instructor sends a video message, this is used to get more helpful for us. Our knowledge increases. A virtual reality where you see only the influencers act or sample of talents. But in Augmented reality, you can check for personalized messages and the influencer can make money by that. Augmented reality (AR) and virtual reality (VR) are often talked about in the same breath ­– and that can make sense for, say, measuring the market for these related capabilities. AR lets the user experience the real world, which has been digitally augmented or enhanced in some way. VR, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. It means that you can see them but not that personalized.

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Sayantan Chatterjee

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.