Opportunity for influencer marketing with HelloStar.

Sayantan Chatterjee
2 min readApr 30, 2020

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Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you. In other words, I’m supposed to say that if someone in social media who have a huge number of followers can do influencer marketing. You can promote any brand to your followers. Like you wear branded jeans and you send a social message to your followers that it is good for them, at a point of time this brand owner will send you money to promote it again. More promotion and more income.

Steps to Becoming a Social Media Influencer:

1. Select Your Niche.

2. Optimize Social Media Profiles.

3. Understand Your Audience needs.

4. Create and Post with Relevant Content.

5. Be Regular and Consistent.

6. Engage With Your Audience.

7. Let Brands Know You’re Open to Collaborations.

A social media post or even an IG live session never feels personal since the influencer is broadcasting to thousands of their fans at once. And to feel connected and special, Indian fans of these content creators are ready to pay certain amounts to get connected to them. Accordingly, Indian fans of said content creators are willing to pay certain amounts to create a closer connection to their idols and feel special. Take the example of Youtube Superchat, where fans pay any live-streaming influencers Rs.40 to even Rs.10000 to feature their name on the stream for 5 seconds and ask for a shoutout. HelloStar is tapping on to this opportunity, by solving the issue of virtual fan-star connections, a truly one-on-one experience.

HelloStar Media Private Limited is a new organization in India which gives a big opportunity to influencer marketers. HelloStar takes the oath to take celebrities and star influencers closer to their fans by sending them personalized video messages. The HelloStar team believes that there is a bigger untapped opportunity in India for the shout-out process, considering the craze around celebrities and influencer in India. The main objective behind starting up HelloStar is to shelter influencers in our business. Consuming the time, we want to spawn multiple revenue streams for them. Each influencer or celebrity who is listed on the HelloStar platform will get a satisfying rate. The user can click on their favourite celebrity and make a payment. He or she receives a shout-out within the next seven days.

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Sayantan Chatterjee
Sayantan Chatterjee

Written by Sayantan Chatterjee

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.

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