Start-Up Benefits From Influencers and Objective of HelloStar.
Influencer marketing is nothing but a smart marketing strategy or a word-of-mouth style approach used by businesses to spread the word about their products or services with the help of influencers. The influencer can be a popular celebrity, blogger, sportsperson or ordinary people with a huge number of followers. If anyone needs to start his or her own business, that person must have to listen to someone who is expert in that case. That’s why HelloStar came here to help. HelloStar provides mentorship videos to common people from an influencer’s end. People who need to learn any topic from an expert can surely ask for a video. The video would be personalized and crispy. It can motivate anybody to learn and activate anything.
If you brag about your offerings, people will think that it’s your job to speak positively about it. Even if you are offering the best thing in the market, it might not impact a larger audience. Meanwhile, when customers see someone else they follow is speaking about your product, they get convinced. In fact, according to The Nielsen Analytics Company survey, 92% of consumers believe in such recommendations more than other types of advertising. So, having influencers can be highly beneficial for your business. Not convinced? Need more reassurance that investing in influencer marketing is worth it? Let’s have a look at few research-backed proofs.
Here is what statistic says about influencer marketing strategy.
· According to Tomoson, businesses are generating $6.50 for every $1 used up on influencer marketing.
· The Influencer Marketing Industry is likely to hit $10 billion by 2020.
· 51% of marketers believe that they are acquiring better customers with the help of influencer marketing.
· 50% of consumers rely on influencer recommendations to decide which products to purchase.
· Around 40% of Twitter users said that a Tweet from an influencer convinces them to make a purchase.
Are you are still on the fence? Do you think that these statistics are not enough for you to invest in influencer marketing? Then, let’s dig deep to find out some key benefits of influencer marketing.
As businesses make $6.50 in revenue for each $1 spent on influencer marketing, it can be quite beneficial for your bottom line. From large corporations to startups, businesses of all sizes are getting positive returns from influencer marketing campaigns. And the ability of this marketing strategy to generate enormous ROI has turned it into a $1 billion industry on Instagram alone.
The strategy of tooting own horns no longer works for business marketing as customers today prefer to know what others have to say about your brand. Influencers establish a high level of trust with their followers and partnering with them will help you draw the attention of their audiences to your product or services. When an influencer advocate in favour of your brand, it gives you more credibility. It helps you reach the large audience of the influencer and earn the loyalty and trust of them in the long run.
There are influencers who boast audience counts in the millions online. So, approaching such influencers can help your business to build highly effective campaigns and reach millions of consumers easily. And as the connections between your business and the influencer will grow, your network will also expand. That means greater reach and better recognition.
When trusted and popular influencers mention you on their blogs or videos, you generate high-quality backlinks to your website. And as we know Google loves high-quality links, your Google search ranking will go up and you will see huge traffic on your website.
With the colossal amount of content floating around online, it is hard for your business to reach the right ears. Having influencers helps you cut through this noise and reach your target audience. For instance, if you are selling fitness equipment, then you would want to target the audience who are into sports and fitness. So, if you partner with a fitness blogger, the chances of your business reaching a focused and relevant audience become very high. The people who are following the fitness influencer are more likely to be fitness freak or sports enthusiasts and this makes your job easy. Through the influencer, your message will reach the target audience and the likelihood of conversions will also become way higher than that of a generic audience.