The way VR and AR improved shopping experience & Brief intro of HelloStar.
Augmented Reality (AR) — the ability to overlay and share physical objects, spaces and images on a user’s view of the real world– is revolutionizing the customer experience. Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. Augmented reality customer experience is a new digital experience that transforms the customer journey into an immersive visual interactive experience.
The pre-sale phase refers to any activities that occur before a customer is acquired. This generally includes initiating contact with a prospect, identifying the prospect’s needs, formulating an offer, overcoming any objections and closing the sale. Sometimes, the pre-sale phase can extend into the period of time before the product or service is delivered to the customer. Effectively engaging the customer during this phase is key in hastening the sales process and driving a better customer journey.
The best AR apps enrich the relationship between consumer and brand and serve as a powerful new mechanism for companies to add value at every stage of the customer journey: pre-sales, sales and post-sales. Determining whether a particular piece of furniture or a new home appliance would fit well within your personal space used to require a healthy imagination. This may explain why furniture has been slow to transition online; often a personal visit to the showroom was required to complete the mental image of your home with that new sofa.
About 66% of consumers in Japan would like more offline stores to implement augmented and virtual reality. All this tells a lot about the growing popularity of immersive technologies. By 2022, Statista predicts the retail sector will represent 5% of the augmented and mixed reality software market, and it’s forecasted AR in retail will equal about $80 billion in 2022. The last few years turned out to be hard for many both online and offline stores.
Virtual Reality (VR) is a hot topic at the moment, but it is a technology worth investing in if you’re an online retailer. We’re going to take a look at how VR and Augmented Reality are shaping the future of eCommerce and more importantly how you can offer a virtual reality shopping experience.
Virtual Reality (VR) is becoming increasingly important as a marketing tool for businesses. It might sound futuristic and a bit of a novelty, but VR is making quite an impact and proving itself a valuable asset, particularly in elements of marketing such as customer service and live events.
VR is steadily becoming more mainstream, and in 2018, 24 million virtual reality and augmented reality devices were sold. Now while the more powerful devices like Oculus Rift remain just out of reach for most of us, there are more wallet-friendly options on the market, like Google Cardboard. This means VR is becoming a more accessible technology that could soon gain mass-market appeal — so it isn’t just a fad, VR is something that’s really taking off and should be seriously considered by online sellers.
The natures of VR and eCommerce go hand in hand — they’re both essentially real-world experiences that have been digitally replicated. The two complement each other well, which means as an eCommerce retailer you could see some major benefits in using VR as a marketing device. In fact, many online sellers are already successfully using VR as part of their integrated marketing strategies. In an age where content is praised as one of the driving forces behind lead generation, VR is a sure-fire way of creating memorable customer experiences that really stick.
The new AR-powered media comes to the market is HelloStar. It is based on shout out and personalized video message sending. The organization HelloStar is a medium between common people and their dream influencer. Whereas virtual reality replaces what people see and experience, augmented reality actually adds to it. Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. As a person see their favourite celebrity on the screen of Television or internet device it is virtual reality. When the celebrity sends a personalized message or tags the fan somewhere it becomes an augmented reality.
The HelloStar team believes that there is a bigger untapped opportunity in India for the shout-out process, considering the craze around celebrities and influencer in India. The main objective behind starting up HelloStar is to shelter influencers in our business. Consuming the time, we want to spawn multiple revenue streams for them. Each influencer or celebrity who is listed on the HelloStar platform will get a satisfying rate. The user can click on their favourite celebrity and make a payment. he or she receives a shoutout within the next seven days.
Any Bollywood celebrity who is used to be very close to his or her fans and care for their fans can join us. HelloStar Invites all. The influencers who stands on the platform made by their fans can easily make another source of money income. There are many content creators in local parts of India. Many of them got the golden play button from Youtube also. They feed on millions of Indian subscribers. The most interesting part is that the teenage and youngster public doesn’t miss any of their videos. The educated young population loves virtual reality. Most of them wait for their beloved show to come in a different way with different content.
Augmented Reality lets the user experience the real world, which has been digitally augmented or enhanced in HelloStar Application. Virtual Reality, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. VR devices shut out the physical world completely. In other words, HelloStar AR allows influencers to enhance the current environment or situation by enriching the audience’s perception through digitally enhanced stimulus. This is a huge distinction from VR which, although it immerses the viewer in a simulated environment, does not give the perception of the real world shifting. Influencers can reach audiences through HelloStar by sending personalized video messages and getting closer to them.