Video Shout Out Booking with HelloStar and Scope of Augmented Reality In Future.

Sayantan Chatterjee
5 min readJun 18, 2020

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Augmented reality saw its record growth in 2019. Commercial support for AR is positioned to be strong, with big tech names like Microsoft, Amazon, Apple, Facebook and Google making serious commitments. As of May 2019, the installed user base for AR-supporting mobile devices reached 1.5 billion. Industry players in the augmented reality world expect 2020 to be a year marked by an uptick in the pace of industry growth. The augmented reality market is gaining competitiveness. Many of the companies are increasing their market presence by securing new contracts and by tapping new marketsCompanies, like Vuzix, Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, SAP, among others, to increase the sales of their AR smart glasses. Companies, like Vuzix, Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, SAP, among others, to increase the sales of their AR smart glasses.

HelloStar India is India’s first AR-Powered Influencer Messages Marketplace. At its core, the vision of HelloStar is to bring Indian Influencers closer to their fans with the integration of Augmented Reality. The Organization believes that the Indian ‘generation z’ population will help the influencers to grow in a significant way. With the help of augmented reality, the shout out process will mesmerize youngsters of India. An Influencer listed on HelloStar’s website can monetize their fame by recording short messages for their fans.

The world of Social Media has seen a huge spike in the interest of Content consumption and has resulted in a boom of content creators or influencers. HelloStar was founded by Vincent and Gary Chaglasyan, who are also the partners in HelloStar Tech LLC, based in US. Both are serial entrepreneurs with businesses in Russia, India, Europe and the USA, saw that there’s a gap in how each of these influencers and even movie stars who come on social media, interact with their fans. It is quite expected that the fans will grab the opportunity to get personalized video messages from attractive celebrities. It is the committing time to put the popular influencers into the bag of HelloStar Media.

Based on a report from Gartner, at least 100 million users were expected to utilize AR-enabled shopping technologies by 2020, which is one of the hottest retail trends of this year. The boom in mobile devices that employ AR means the sector is now occupied by robust and mature technologies. Developers, retailers and customers are now comfortably using them as part of their daily experience. The augmented reality market is gaining competitiveness. Many of the companies are increasing their market presence by securing new contracts and by tapping new marketsCompanies, like Vuzix, Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, SAP, among others, to increase the sales of their AR smart glasses. Companies, like Vuzix, Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, SAP, among others, to increase the sales of their AR smart glasses.

Most of the companies, like Daqri, Meta, ODG, Vuzix, Optivent, etc., made AR headsets with a focus on enterprise applications for their devices. However, Social media giant, Snapchat, which introduced AR to mobile phones through its social media platform, also launched its first version of AR glasses, V1 in 2016 was only able to sell about 150,000 pairs and registered a USD 40 million write-off on the hardware business after ordering 800,00 pairs from a Chinese supplier.

Augmented Reality lets the user experience the real world, which has been digitally augmented or enhanced in HelloStar Application. Virtual Reality, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. VR devices shut out the physical world completely. In other words, HelloStar AR allows influencers to enhance the current environment or situation by enriching the audience’s perception through digitally enhanced stimulus. This is a huge distinction from VR which, although it immerses the viewer in a simulated environment, does not give the perception of the real world shifting. Influencers can reach audiences through HelloStar by sending personalized video messages and getting closer to them.

AR is also beginning to have an impact in business contexts, as a wider range of enterprises pilot and adopt AR capabilities. At HelloStar we believe that AR application should be used in common people also. Just a message in a postcard or a greeting can be used in the old days. Now in the era of the digital platform, someone can send the message in Instagram or other social media platforms. More or less we all use these social media platforms. If a celebrity sends these messages via the internet that become a special matter for us. A virtual reality where you see only their act or sample of talents. But in Augmented reality, you can check for personalized messages and the influencer can make money by that. Augmented reality (AR) and virtual reality (VR) are often talked about in the same breath ­– and that can make sense for, say, measuring the market for these related capabilities. AR lets the user experience the real world, which has been digitally augmented or enhanced in some way. VR, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. It means that you can see them but not that personalized.

Virtual reality produces three-dimensional images with computer-generated simulation, which is often interactive, giving users a high-performing immersive experience. Unlike augmented reality where a user gets to witness live elements in a live view from using his smartphone camera.

List of Top Key Players Analysed:

· Google

· Microsoft

· Samsung Electronics

· Intel Corporation

· Sony

· Qualcomm

· PTC

· Seiko Epson Corporation, Japan

· Vuzix Corporation

· Himax Technologies Inc.

AR devices available currently in the market have controlling systems embedded in the head-mounted devices or as a separate accessory, however notable developments in the AR glasses, like gesture-controlled and voice Assistant-controlled AR devices have been launched in 2017. Lucyd created by an IP investment firm, Tekcapital, that is developing ergonomic AR glasses based on 13 disruptive AR patents. The Lucyd Lens smart glasses are built on an in-house decentralized blockchain called Lucyd Lab AR, that is powered by the LCD token, which organically drives content creation. Through this design, the company aims to use community-driven content development to create the AR-driven blockchain with mass appeal. The company plans to introduce the blockchain-based AR smartglasses named Lucyd Lens in Q1 2019. Going forward, such innovations in the hardware in terms of ergonomics, i.e., reduced size and weight and making headsets look more, as the traditional eye-wear, would increase the acceptance of AR devices by consumers, in addition to the enterprise users.

Shout out video booking is the new trend in the market. HelloStar is the top organization to help it. Anyone can book a request from a star via HelloStar and get a shout out video message from his favourite star. By this technique, celebrities come closer to their fans via Augmented Reality.

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Sayantan Chatterjee
Sayantan Chatterjee

Written by Sayantan Chatterjee

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.

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