Video Shout Out with HelloStar.
Video shout out with HelloStar is a big thing in the international market. People who like to make videos and if the person is a trendy content creator can make money from it. HelloStar will help influencers to monetize their video-making skills. People who expect to get personalized video messages and greetings from influencers or celebrities can send a request and pay money to get it. The shout out process is not new but the HelloStar Media is. It is a Russia based organization coming to India for more success.
HelloStar India is India’s first AR-Powered Influencer Messages Marketplace. At its core, the vision of HelloStar is to bring Indian Influencers closer to their fans with the integration of Augmented Reality. The Organization believes that the Indian ‘generation z’ population will help the influencers to grow in a significant way. With the help of augmented reality, the shout out process will mesmerize youngsters of India. An Influencer listed on HelloStar’s website can monetize their fame by recording short messages for their fans.
The Problem & the Opportunity
The world of Social Media has seen a huge spike in the interest of Content consumption and has resulted in a boom of content creators or influencers. HelloStar was founded by Vincent and Gary Chaglasyan, who are also the partners in HelloStar Tech LLC, based in US. Both are serial entrepreneurs with businesses in Russia, India, Europe and the USA, saw that there’s a gap in how each of these influencers and even movie stars who come on social media, interact with their fans. It is quite expected that the fans will grab the opportunity to get personalized video messages from attractive celebrities. It is the committing time to put the popular influencers into the bag of HelloStar Media.
A social media post or even an IG live session never feels personal since the influencer is broadcasting to thousands of their fans at once. And to feel connected and special, Indian fans of these content creators are ready to pay certain amounts to get connected to them. Accordingly, Indian fans of said content creators are willing to pay certain amounts to create a closer connection to their idols and feel special. Take the example of Youtube Superchat, where fans pay any live-streaming influencers Rs.40 to even Rs.10000 to feature their name on the stream for 5 seconds and ask for a shoutout.
HelloStar is tapping on to this opportunity, by solving the issue of virtual fan-star connections, a truly one-on-one experience.
How it Works
Any influencer with a loyal following can enrol to be a ‘Star’ on HelloStar. After they are listed, their fans can book a personalized message from the influencer and would have to pay an amount the influencer has set up and the request gets placed. The celebrities who act as influencers will definitely come to the show. Stars are incomplete without fans and the fans that devote to their stars will definitely need to come closer which is our target. Personalized video messages and greeting messages regarding birthday treat or any other occasion, maybe a congratulation for the anniversary, will definitely be provided to the fans and requesters.
On receiving the order, the influencer has a 7-day period to record and upload the message on the Influencer portal of HelloStar, and on fulfilment would receive their amount minus a commission.
HelloStar plans to help influencers monetize their fame by giving them a platform to connect and generate stable revenue from it.
Why India
HelloStar originally started up in Russia late in 2019 with a vision to go global. After they received an amazing response to the product, they decided to scale up and expand into different countries. Currently, the ‘make in India’ program will definitely allow us to grow in a rocket flow in India. The new generation of kids and tech adults have a shining talent with them. They are fashionable, stylish, good singers, and got many other talents inside them.
India happened to be one of the most promising markets for anything dealing with Influencers because of the massive boom of internet resulting in a massive increase of Indian Social Media Influencers.
In India, the huge population of 1.4 billion is very attractive for any business, and if it is about entertainment then it is very easy to reach all the milestones. The crowd likes to cheer the celebrities very much. Bollywood and other film industries are live on it. So the idea of bringing the stars close to the ground is definitely very promising in this country. Every famous person knows that to keep the fame is not easy without the fans. So, to keep the fans and love with them the popular personalities will grab the opportunity of HelloStar.
Through the amazing team in India, HelloStar has all the tools to bring this service and the experience to the Indian market.
Surpassing Competition with Augmented Reality
The HelloStar team knows that the idea of “Personalized Celebrity Messages” is not new. An American company, Cameo is doing great with their offering in the USA. And there are a handful of companies in India who are trying to monetize on this market as well. And there are a handful of companies in India who are trying to monetize on this market as well.
The USP? HelloStar understands this model of business is completely based on strengthening the Fan-Star connection experience. And that’s why they are investing heavily in making the experience more real and immersive with the help of AR-Technology. Augmented Reality Apps are software applications which merge the digital or visual audio and other types of content into the user’s real-world environment. HelloStar allows influencers to enhance the current environment or situation by enriching the audience’s perception through digitally enhanced stimulus.
“Our vision is to immerse fans and their beloved influencers into unique digital experiences, beyond their 2D screen and interaction, bridging them closer together.” — Vincent Chaglasyan
Just like in this video, HelloStar has created multiple other ways of bringing this virtual connection to real life. HelloStar is also working on bringing out other unique avenues of gifting opportunities with these personalized messages.
Why HelloStar?
The organization HelloStar is a medium between common people and their dream influencer. Whereas virtual reality replaces what people see and experience, augmented reality actually adds to it. Augmented reality uses existing reality and physical objects to trigger computer-generated enhancements over the top of reality, in real-time. As a person see their favourite celebrity on the screen of Television or internet device it is virtual reality. When the celebrity sends a personalized message or tags the fan somewhere it becomes an augmented reality.
The HelloStar team believes that there is a bigger untapped opportunity in India for the shout-out process, considering the craze around celebrities and influencer in India. The main objective behind starting up HelloStar is to shelter influencers in our business. Consuming the time, we want to spawn multiple revenue streams for them. Each influencer or celebrity who is listed on the HelloStar platform will get a satisfying rate. The user can click on their favourite celebrity and make a payment. he or she receives a shoutout within the next seven days.
Any Bollywood celebrity who is used to be very close to his or her fans and care for their fans can join us. HelloStar Invites all. The influencers who stands on the platform made by their fans can easily make another source of money income. There are many content creators in local parts of India. Many of them got the golden play button from Youtube also. They feed on millions of Indian subscribers. The most interesting part is that the teenage and youngster public doesn’t miss any of their videos. The educated young population loves virtual reality. Most of them wait for their beloved show to come in a different way with different content.
What’s next!
HelloStar has already onboarded major social media stars, actors and even influencers who owe their fame to becoming memes on social media and continuing to get more stars onboard. We already got Nyra Banerjee as an influencing star. She is an actor and has worked in over 20 films. We also got Amy Kauler, an Australian Indian Model. The glamorous ladies will surely steal boys’ heart. We also got Vipin Shau in our bag. The stars individually got more than millions of followers worldwide. They definitely attract their fans by their talents and styles.
HelloStar also plans to provide the influencers more monetization opportunities and create multiple revenue streams for their onboard stars from all sectors in India viz. Bollywood, Tollywood, Business, Sports, Gurus and even Politicians as they move ahead.