What does it take to be a social media influencer and being active in HelloStar!
It takes a certain type of person to exert social media influence, and it’s also not exactly a short term commitment. The advantage is that you get to do what you love — the disadvantage is that you’ll have to grind non-stop even when you don’t feel like it. The good news here is that influencer marketing is on the rise, and you could argue that more people are able to make a living as influencers now than at any time before. The statistics and the studies help to prove that. For example, 45% of influencers receive at least four proposals for brand campaigns every month, while influencers on Instagram are powering a $1.7 billion industry. YouTubers between one and three million subscribers earn an average of $125,000 per post. There are no guarantees that you’ll even be successful, and indeed the odds are stacked against you.
Influencer marketing is nothing but a smart marketing strategy or a word-of-mouth style approach used by businesses to spread the word about their products or services with the help of influencers. The influencer can be a popular celebrity, blogger, sportsperson or ordinary people with a huge number of followers. If anyone needs to start his or her own business, that person must have to listen to someone who is expert in that case. That’s why HelloStar came here to help. HelloStar provides mentorship videos to common people from an influencer’s end. People who need to learn any topic from an expert can surely ask for a video. The video would be personalized and crispy. It can motivate anybody to learn and activate anything.
There’s no way to guarantee success and if you’re not doing something that you love doing, you could really struggle to find the will power to stick with it. With that said, the rewards are worth the risk if you can handle it, and we don’t mean just financially. If you get your content strategy right and become an influencer on Instagram or some other social network, you’ll form a community and make a living from doing what you’re passionate about and what you love. There’s no solid definition or a certain number of followers you need to officially wield “social media influence”, and technically we all have a certain amount of social media influence, even if it’s just because of the reviews that we’ve posted on Yelp or TripAdvisor.
As a general rule, when we talk about social media influencer marketing, we’re talking about brands seeking out micro-influencers who have the power to introduce their product to their audience. For a brand to consider someone as an influencer, they typically need enough followers and audience engagement to show that working with them will have some sort of tangible impact, even if that’s just exposure. It’s important to remember that not all social media influencers make a living from it, and indeed it’s only really the top 1% who are able to. With that said, even smaller-scale influencers, such as Instagram users with a thousand or so followers, can benefit in terms of free products and unique collaboration opportunities, while for brands, it gives them the chance to tap into a dedicated target audience.
The vast majority of influencers get to where they are by constantly and consistently executing on a content strategy. They become a part of people’s lives purely because they post regular content that people consume and engage within real-time.
1. Find A Niche
The niche that you occupy is what will define your entire career as an influencer. If you don’t have a niche it can be very difficult to grow your business or brand to mass levels, no matter what other advantages you bring to the table.
2. Select Which Social Channels You’ll Use
Once you’ve identified your niche, you’re ready to pick out which social channels you’re going to use.
There are art and a science to identifying the best social media channel to sign up to, but if you know which niche you’re targeting and who you’re reaching out to, it can get you off to a good start.
3. Find And Engage With A Target Audience
Finding your target audience is the first step towards becoming a successful and well-respected influencer, and in fact, it’s the very first thing that you should do once you decide which niche to serve. This comes ahead of creating a content strategy because, without a tightly defined target audience, you have no way of knowing what kind of content will lead to engagement.
4. Create And Give Away Free Content That Has Value Worth Paying For
People want the juicy stuff. People want the real shit. People do not want bullshit! People do not want to be sold every time they turn around. Stop selling so much and start having more conversations. That’s how a person will become a successful influencer of anything. It doesn’t matter which niche they are in, if you connect with people on a real and genuine level they will support you.
5. Have A Powerful Message And Story That You Can Share With Your Audience
Your message and your story will depend somewhat on your audience and your personal brand, but it also needs to be grounded in authenticity and truth. Every single person has their own story and each one of us will tell our story in our own way. That is what makes our story so powerful. It is so powerful because we can use our stories to connect with people all around the world.
6. Create A Content Strategy
If you can get this right, and if you can meet them at the right times in their customer journey, you’ll have no problem building an audience around your personal brand. It’s hard to overstate how important your content strategy actually is. After all, as an influencer, the heart of what you do revolves around creating and distributing top-quality content that other people find valuable, not just you.
7. Consistently Engage With Your Target Audience
Your content is the fuel that burns the fire at the heart of your influencer marketing strategy, but engagement is the spark that lights it. When people engage with your content, it sends a strong signal to Facebook and Instagram that you’re posting stuff that your audience wants to see. When they see that, it, in turn, makes the algorithm more likely to surface the content to other people.
8. Track Everything
One of the big benefits of creating digital content, whether that’s on Twitter and Instagram or whether it’s on Facebook or YouTube, is the fact that it’s so inherently measurable. By keeping an eye on your analytics and measuring metrics, from followers on Instagram to website visits, you can see whether your efforts are reaping the rewards that you’re hoping for.
9. Be Consistent And Authentic
People can sense when you are being inauthentic. People can sense when you’re only in something for the end result. So, always be honest and genuine and people will sense that and want to do business with you! Believe in what you’re doing and build relationships with people on every level consistently.
10. Invest In Good Equipment
Authenticity is important and it will get you off to a good start, but eventually, time’s going to come when your content needs to become a little more polished. Filming video clips on your iPhone and bodging together thumbnail images for an Instagram post or a YouTube video is all well and good in the early days, but if you want to be a success in the long run then you need to place a higher premium on quality.
11. Think Big And Play Big
If we think that we don’t deserve to have a successful Instagram account, then people are going to sense that and they’re not going to want to follow us. If you hope to create an Instagram business or to become a social media influencer, the most important thing is for you to have self-confidence.
12. Constantly Build An Email List
There’s a perception amongst some people that email marketing is old-fashioned, but nothing could be farther from the truth. It’s still a super popular way of engaging with people, and it has a role to play in any influencer marketing strategy. Building an email list is important as opposed to purchasing one because it helps you to ensure that you’re operating within the law at all times and that you’re only reaching people who want to hear from you. And if you’re building an Instagram business, you’ll want a repository of data that doesn’t rely solely on the network.
The content creators that you look up to didn’t wake up one morning and find themselves with hundreds of thousands of followers on their social media accounts. Instead, they developed a content strategy and then they stuck to it, adjusting their approach as needed to guarantee them the best possible return from their marketing investments. The good news is that you can follow in their footsteps, and the tips that we’ve shared in this article are designed to help you to do just that. So if you haven’t already, be sure to block out some time in your calendar to revisit your content strategy and to make sure that you have a strategy behind what you’re doing.