What is augmented and mixed reality? Are both same or different? What are the uses of it?

Before the emergence of augmented reality and virtual reality, there was just plain old reality the sounds and sights of everyday life and tactile, ordinary encounters with three-dimensional objects. The last couple of years saw a boom in the enterprise and consumer marketplaces with the rise of virtual reality (VR) and augmented reality (AR). They quite changed the ways we see the world and now we have a new concept called mixed reality (MR). It is a hybrid of both VR and AR and is far more powerful because it integrates the use of various technologies including advanced optics, sensors and next-gen computing power. Today a new AR example is HelloStar Media.

AR is also beginning to have an impact in business contexts, as a wider range of enterprises pilot and adopt AR capabilities. At HelloStar we believe that AR application should be used in common people also. Just a message in a postcard or a greeting can be used in the old days. Now in the era of the digital platform, someone can send the message in Instagram or other social media platforms. More or less we all use these social media platforms. If a celebrity sends these messages via the internet that become a special matter for us. A virtual reality where you see only their act or sample of talents. But in Augmented reality, you can check for personalized messages and the influencer can make money by that. Augmented reality (AR) and virtual reality (VR) are often talked about in the same breath ­– and that can make sense for, say, measuring the market for these related capabilities. AR lets the user experience the real world, which has been digitally augmented or enhanced in some way. VR, on the other hand, removes the user from that real-world experience, replacing it with a completely simulated one. It means that you can see them but not that personalized.

Virtual reality fabricates an absorbing experience for any user — even though they are interacting with their digital environment in real; it creates real-life simulations. To be more facile, virtual reality creates a virtual world for the users but is fashioned in a way where the difference between real and virtual world is quite hard to tell. A computer created, artificial simulation or recreation of some real-life situation is what virtual reality is. Vision and hearing of the user are simulated primarily, immersing them in a completely different world.

Mixed Reality (MR) can be mentioned as an enhanced form of Augmented Reality (AR). Let us understand this. In Augmented Reality, like Google Glass or Yelp’s Monocle feature, the visible natural environment is overlaid with a layer of digital content. Mixed Reality takes the best qualities of Augmented and Virtual Reality to create an immersive interface that overlays upon the user’s reality. Rather than displaying simple images like Augmented Reality, Mixed Reality strives to put fully digital objects that are trackable and intractable in the user’s environment. Users can actually view and manipulate things from different angles which is as complex as an anatomy model. This type of rendering demands more processing power than Augmented Reality, which is one main reason Mixed Reality applications and devices are still in the proof-of-concept phase and far from consumer availability.

It brings real-world and digital elements together. But wait, this is what AR does, so what is the difference between AR and MR!
It integrates digital objects and real-world in such a way that it makes it look like the objects really belong there.
Mixed Reality works by scanning our physical environment and creating a map of our surroundings, so that the device will know exactly how to place digital content into that space –realistically –allowing us to interact with it.

A few Examples of MR apps are:

1. An app that allows users to place notes around their environment.

2. A television app placed in comfortable spots for viewing.

3. A cooking app placed on the kitchen wall.

4. Microsoft’s Hololens is also a famous example of MR.

One common thing between all the above forms of technology is that they change the way we perceive real-world objects. All of these are trying to connect the real world and virtual tools, helping us improve our productivity.

The HelloStar team believes that there is a bigger untapped opportunity in India for the shout-out process, considering the craze around celebrities and influencer in India. The main objective behind starting up HelloStar is to shelter influencers in our business. Consuming the time, we want to spawn multiple revenue streams for them. Each influencer or celebrity who is listed on the HelloStar platform will get a satisfying rate. The user can click on their favourite celebrity and make a payment. he or she receives a shoutout within the next seven days.

Using the shout out platform the stars can send personalized video messages to their fans and followers. People who like to use social media a lot they can enjoy this as much they want. The stars who like to stay close to their fans and followers can surely be happy by this. HelloStar Media made this platform for everyone. Celebrities and social media stars can send birthday gifts by HelloStar, a simple message and good wish. The HelloStar Augmented Reality platform is made for sending greetings for a special purpose.

I completed 10th from The Scottish Church Collegiate School. I got certified from NIIT in the track BSIM. Completed MBA from ICFAI University.